HURDLES

We were assigned to design a Newspaper ad which conveys a social cause. The ad was to congratulate the TATA group for imparting a new lesson of care by building a hospital exclusively for COVID treatments in just 150 days. We had to design the Ad in such a way that it should not look like a sales campaign. Everything should be subtle when it comes to choosing the colour, design and the words used.

PLATFORMS 

News Paper & Print Media.

OUTCOMES

Keeping in mind all the requirements, we have given much importance to the cause and used a minimal colour and message in the Newspaper Ad. The Ad highlighted the message from ABC Group India to the TATA Group congratulating them. The Ad also included the photos of the COVID care hospital built by TATA Group in Kasaragod, Kerala.