OBJECTIVE

To Create a soft branding for our existing client who already has a presence in Bangalore ahead of entering the Kerala market. 

THE CHALLENGE 

Furniture and furniture industry is so crowded already with the presence of national and international brands besides the presence of major Indian brands 

THE IDEA

Create a soft branding with a nice three series video 

THE CREATIVE IDEA

A love story told by three furniture – Bed, Sofa and Dining Table with the tag, With EVERY EMOTION THERE IS STORIES