Chai Cuppa is a Tea Shop and Cafeteria based on Qatar. They are selling the authentic taste of Malabar to the people of Qatar and so they were in need of a logo that explains the same thought and should be able to communicate with the people. A packaging design was also their requirement for their Paper Tea Flask which should incorporate their branding elements, hot items on the menu, address etc.

Packaging Design, In-Store Branding

OUTCOMES

We have come up with a logo for Chai Cuppa integrating a traditional Tea glass used in south India in the word Chai Cuppa such a way that it generates nostalgia in the mind of customers and building a feeling of the past memories.
There has been more attention given to packaging design in recent years, as companies are realizing that attractive packaging equals increased sales. Your product’s packaging can be a consumer’s first point of contact with your product, and a spiffy package may make someone try a new brand or product line they’ve never heard of. But there are so many things to think about when designing a package – it’s design has to function. A package should protect what’s inside and it has to allow easy storage and distribution. It must show information about what it is and draw attention to itself on competing products.
The Paper Tea Flask packaging is designed in such a way that it includes the branding elements of the cafe, with their address, social media links, quantity, phone number etc. The design theme was made to match with the brand colours and it included elements like signature buildings in Qatar.