We conducted research on Onam and its significance for Emmanuval, and how people celebrate the festival. We then developed a concept that aligned with Emmanual’s brand values and the spirit of Onam. Overall, the Onam social media campaign successfully engaged Emmanual’s target audience, increased brand awareness, and promoted the brand’s traditional wear collection. Quadcubes was able to create a campaign that effectively celebrated the spirit of Onam while also promoting Emmanual’s brand values and products.