Machinoworld is a company geared towards safety equipment supply. Their clientele comprises of the energy industries like oil, gas, petrochemicals, power stations, ship building, fabrication and construction companies based in Bahrain and Saudi Arabia. They are associated with renowned safety item manufacturers and major suppliers from across the globe and provide a wide range of safety products in spill response and containment, industrial values spare parts, oil and gas equipment, safety cabinet, can and PPE items.
The company’s website was outdated in design but rife with content, detailing over 150 products and their specifications. The major hurdle during the redesigning of the site was to create a fresh new look without losing any of the content. Any design we came up with had to incorporate all the information and details in the old website, in much simpler, and more organized manner. The job was to transfer all the information on the old layout into a modern, user-friendly one that reflects the brand image.
A website is an opportunity to make a great first impression. It acts as a portfolio or resume for the company, and showcasing your brand to your prospective customers in the right way is one of the most important things that you can do.
With that in mind, we redesigned the site to be welcoming, simple, and fresh. The new website presents the visitor with information in a structured manner, and can be easily comprehended. The layout maintains a unity and theme that brings out the brand value. It is user-friendly and well-organized, leaving visitors with a positive feeling about the brand and its strengths.