Rasa is a brand that comes under the FMCG category. Their initial product was a Biriyani masala, by which you can make delicious Biriyani in 3-steps in a comparatively short time.
We were assigned to create a logo for the brand and to design its packaging. FMCG category is challenging one because when it comes to the purchasing style of customers, there are people who opt to buy products just by the packaging design & style, some do buy products by looking how well it is presented. And well, it was a difficult task to achieve.
Social Media, Branding, Packaging Design
If a business wants to develop trust, the first impression is incredibly important. We have created a logo and a packaging design for Rasa in such a way that it attracts the customers easily. Different colours were used to different masalas syncing to it. Also, it is made sure that how to use, manufacturer information, expiry date etc were included on package design.