The Summer Reality
Summer vacations are exciting for families and brutal for brands. They also bring a lot of choices for families like trips, staycations, indoor activities, screens and everything competes for attention. For Vismaya, the goal was not just to be seen online. was to become the place families actually decided to visit. The real win was simple: be the place families naturally chose when summer plans were made.
What Vismaya Needed to Achieve
During the peak vacation months, Vismaya wanted to:
- Reach more families online
- See steady ticket sales every day
- Be known as a fun and safe place for children
- Turn online interest into real visits
The focus stayed on what mattered at the park entrance, not just on screens.
Content Families Enjoyed Seeing
Across social platforms, the content felt more like summer memories than advertisements.
What audiences connected with:
- Colourful, high-energy visuals that instantly stood out
- Reels capturing real laughter, thrill moments, and family reactions
- Posts timed around exam results, vacation starts, and end-of-holiday urgency
- Language and expressions that felt rooted in Kerala family culture
- One line in particular, “High on Thrill, Not on Pills,” struck a chord by addressing a real social concern in a light, responsible way, strengthening recall without sounding forced.
When Online Buzz Met Real-World Fun
The excitement did not stay limited to screens. On-ground activities, seasonal attractions, food events, and family-focused programs added to the overall experience.
These moments naturally flowed back into social conversations, keeping the park present in everyday family discussions.
Familiar Faces, Real Experiences
Families saw Vismaya through people they already followed and trusted. Creators shared their days at the park as experiences, not promotions. The content felt relatable, warm, and easy to imagine, helping parents picture their own family outing rather than being persuaded by sales messaging.
Making It Easy to Say Yes
When interest peaked, families had an easy way to ask questions and plan visits instantly. Quick conversations helped turn curiosity into confirmed plans, especially for parents juggling schedules during vacation time.
The Results
The impact was visible both digitally and at the park gates.
- Instagram community grew from 60,000 to 100,000
- 2,500+ tickets sold per day on average during peak season
- Multiple reels achieved viral reach with strong shares and saves
- Influencer-led content boosted family turnout significantly
- 12,262 direct enquiries generated during the campaign period
- New rides and seasonal events saw increased daily footfall
- Most importantly, social media supported revenue, not just reach
Why This Summer Stood Out
This was not just a seasonal promotion. It felt timely, familiar, and emotionally relevant. Vismaya became part of how families planned their holidays and remembered them later.
The Bigger Lesson
Effective social media does not feel like marketing. It feels like a natural part of people’s decisions. When brands show up with the right emotion at the right time, attention turns into action effortlessly.
