Overview
The Indian edtech market is more competitive than ever, especially for language learning brands that want to reach students across the country. English House, a fast-growing Spoken English and IELTS academy in Kerala with over 200 trainers and a hybrid learning system, already had a strong reputation offline.
However, their online presence did not match their actual size or reputation. The goal was clear: “Transform English House from a regional academy into one of India’s most discoverable English training brands online.”
This case study shows how our SEO approach helped them reach #1 national rankings, increase leads, and become a category leader in just 12 months.
Challenges
When English House started working with us in November 2024, they faced challenges that many growing edtech academies experience:
1. Limited National Visibility
They ranked well in Kerala, but hardly showed up in searches across India, which is crucial for attracting online students.
2. Extreme Keyword Competition
Highly competitive terms like:
- “Spoken English classes in India”
- “English speaking course”
These keywords were mostly controlled by well-known institutes and edtech platforms.
3. Insufficient Domain Authority
With about 1,180 backlinks to start, the brand needed more signs of digital trust to compete across India.
4. Content & Technical Gaps
Their website needed more in-depth content, a clearer structure, and better optimization to match what learners were looking for.
English House needed a digital transformation that balanced their local reputation with national reach, while keeping their core brand identity strong.
Objectives
We built our SEO growth plan around three clear goals:
✔ Expand Organic Visibility Across India
Make the brand stand out in national edtech search results.
✔ Increase Organic Traffic & Lead Volume
Turn better visibility into more student inquiries and enrollments.
✔ Rank in Top 3 for High-Intent Keywords
Achieve top rankings for both regional and national keyword groups.
Our SEO Framework
(Only strategic-level insights are shared here. Proprietary methods are not included.)
Our approach focused on building English House’s authority, search relevance, and digital trust through four main pillars:
1. High-Intent Keyword Mapping
We built a robust keyword portfolio across:
- Spoken English training
- Online English learning
- Fluency development
- Long-tail, conversion-ready queries
2. Content Relevance Enhancement
We improved existing pages and created new content to meet what students were searching for at every stage.
3. Technical Strengthening
We made improvements to ensure:
- Better crawl efficiency
- Improved metadata hygiene
- Stronger page hierarchy
- Optimized media and internal pathways
4. Authority Building
We built digital trust by earning high-quality mentions and signals that boosted the brand’s credibility.
All these efforts together helped English House become a leader in Spoken English training.
12-Month Results
1. #1 Rankings Across India
English House now ranks #1 nationwide for some of the industry’s most valuable keywords:
- “Spoken English classes in India”
- “Spoken English Institute in India”
This put the brand in the national spotlight and gave them unmatched visibility in India’s busy edtech market.
2. Total Market Domination in Kerala
English House achieved and sustained #1 positions for:
- “Best spoken English institute in Kerala”
- “Online spoken English classes in Kerala”
They also reached Page 1 for several Malayalam-language searches, which strengthened their regional leadership and trust.
3. Page-1 Visibility for a Wide Keyword Portfolio
Dozens of other keywords that were previously on Page 2 or lower moved into the Top 10, including:
- “English speaking course”
- “Fluent English speaking course”
- “Best online English speaking course”
This expansion significantly widened the funnel for student acquisition.
4. Significant Organic Traffic Growth
By November 2025, English House achieved:
- 53,600+ search impressions/month
- 891 organic clicks/month
- 1.7% average CTR
- Average Position: 9 (solid first-page presence across clusters)
This increase in visibility led to a steady rise in inquiries and enrollments (internal numbers remain confidential).
5. Stronger Authority & Trust Signals
Improved backlink growth triggered:
- Domain authority
- External credibility
- Ranking sustainability
This helped the brand stay competitive in the edtech field over the long term.
6. Month-over-Month Growth Pattern
Each month presented measurable progress:
- More keywords entering the Top 10
- Higher visibility for primary and long-tail queries
- Improving engagement metrics
By the end of 2025, the website reached its best SEO performance since it was launched.
Impact Summary
National Leadership
#1 rankings for India’s most competitive spoken English search terms.
Regional Dominance
Complete control over high-value Kerala-based searches.
Expanded Keyword Footprint
Dozens of new Page-1 positions are driving diverse audiences.
Steady Lead Generation Growth
Organic traffic translated into dependable enrollment volume.
Stronger Brand Authority
Enhanced trust signals and improved domain.
The English House story shows how effective data-driven SEO can be in the edtech sector. In just 12 months, the brand grew from a well-known regional academy to a national leader in Spoken English search results.
Their website now acts as a primary lead-generation engine, helping students across India discover and trust the academy.
Is Your EdTech Business Ready for Similar Growth?
Whether you run an academy, coaching institute, training portal, or digital learning platform, SEO can transform how you attract new students.
If you want to:
- Increase visibility
- Attract high-intent traffic
- Improve conversions
- Build long-term authority
Our team can help you build the next success story.
Book a free SEO consultation today.
Let’s work together to transform your brand, just as we did for English House.
