HURDLES

A good restaurant menu design is key to any restaurant’s market plan. Alsharq is a restaurant based in Qatar, and we need to express the eatery’s personality through the menu card. We had to establish the budget and keep the brand fresh in the customer’s mind. The menu card needs to have in mind design and layout, colour palette, type selection and treatment and even paper selection. When a menu is presented to a guest, not only a sales transaction is initiated, but also a relationship. Menu presentation, design and item placement and descriptions all contribute to the guest experience. Having too many items can be overwhelming and confusing for your guests. It also makes it more difficult to lay out the general structure and reading flow of the menu. In contrast, having too few items will create a sense of lack of options. The biggest problem that we faced while designing was the unavailability of the images of the dishes that were listed out in the menu, we were not able to find in any of the image sites

PLATFORMS 

Offline Menu Card

OUTCOMES

We have designed the menu card in such a way that the customers gets a positive impression by its first look. The colours used to increase the craving for food. We keep a minimal style where all the necessary elements are used. To make it appealing to the customers we have used a simple font, which is readable and understandable to the audience. The dishes that are introduced have got a very minimal description, some of their main dishes are highlighted. The unavailability of images was solved by mixing up of different images available and re-designing them.