HURDLES
Product photography takes a whole lot of effort and understanding about the product. Fashion brands always opens up to a wide window with a numerous creativity. Aroosa Signature Jewellery being a one of the top jewellery brand, needs to be exclusively depicted to attract the audience.
Since the photos are meant to be used mainly for hoardings, we need to be very careful while selecting the colours or theme. Moreover, every detail of the ornament in every corner should be crystal clear and should be in focus since the design is to be printed in large size.
PLATFORMS
Hoardings, Print Media, Social Media.
OUTCOMES
Visual content is always more likely. A product becomes alive when it is showcased in the perfect way. Quality product images are a driving force of engagement, conversion, retention and overall customer lifetime value.
For the Jewellery shoot for Aroosa, we have made the storyboard first and thus fixing the shots after selection of desired jewellery. After storyboard, colours theme were fixed for each shot / product matching to it. Each colour theme were cross checked by doing necessary mockups on hoarding.
Lot of elements were used to enhance the product look, and many shots of each product focused on different parts / areas were taken in order to combine and make a single focused detail image.
Thus by considering and executing all this factors, we were able to produce outstanding outputs as we intended.
