HURDLES

An animated advert is able to summarise your entire advertising campaign in a brief visual which includes sound, empowering you with a product to get your concept across before the viewer moves on. Our task was to create a 2D animation video to show the functioning of a ticketing app to be used in BMTC buses. The work was for Art Monks, in Bengaluru and we were supposed to show the functioning in an Indian scenario including a bus, and they required a minimal animation in a monochromatic theme.

PLATFORMS 

TV Ads, Social Media. 

OUTCOMES

The App helps fellow travellers to maintain zero contact with the conductor in the current situation of pandemic and COVID-19. So we illustrated the same scenario in the video with proper social distancing. As the client demanded we made the video mostly in a monochromatic theme, matching their brand colours except we used a different colour for the conductor and to show the greenery of Bengaluru. As requested the video Ad was created through minimal animations, and the characters used were hand-drawn then moved to the process of rigging, animation and rendering.

Together with all these processes, we were able to create a minimal 2D Animation Ad for ArtMonks conveying their idea easily to people.