21st Century Advertising How to promote creative Video Ads in 2020!
There are enough article’s on the internet speaking about video marketing already? and we have also witnessed a tremendous transformation within digital marketing from desktop to mobile.
Likely said by Neil Patel, we don’t want to wait a year to generate traffic in sales through SEO just to see results online.
Moreover, researchers have also revealed that around 69% of all users on internet traffic spend at least once in a week, viewing the online video alone on youtube, although most of them are amateurish, some are too technical, and few others are outdated.
As of 2020, Youtube is still considered as the second largest search engine after google and in which 20 million people are from the UK alone and these numbers are actively growing, even this rapid growth have pushed Corporates, SMEs business and ad agency to boost investment in video advertising by 114% – an 85% increase since 2017 according to Forbes.
(image) – Video Marketing 1
These studies also indicated that mobile video ad spend will reach $8.6 billion back in 2018. In addition to this, marketers surveyed there would be a 76% increase in brand promotion on social media channels such as youtube, Facebook, LinkedIn in a form of creative and 3D animation videos, aiming to catch up with a global audience.
Ever since then, a need of creative advertisement is undergoing more and more drift change in video ad content, marketing and advertisement agencies like Quad Cubes Digital have developed 3D/2D video content strategies that resonate 21st century, via producing relationship directly with customers through great storytelling and connecting with them in real-time with your brand.
making a hub for a community of consumers on social media channels.
In short, companies lack making video marketing an integral part of their marketing strategy, or risk of being left behind and this does make sense – as Facebook’s engineering director Srinivas Narayanan said, “If a picture is worth a thousand words, a video is a library.”
(image) – Video Marketing 2
So Let’s try to dig a little deeper before the conclusion?
In this video marketing article, we’ll explore some of the powerful video marketing also the types of ads that you may implement to promote your brands.
- Brand Videos
- Nike: Find Your Greatness
(link: https://www.youtube.com/watch?v=_mdgTR5ZyDs)
Starring Cristiano Ronaldo vs Rafa Nadal. showcasing the brand’s personality while demonstrating the latest innovation and durability of Nike shoe during the sport in process.
2. Explainer Videos
- #Family, A made at a home short film
(link: https://www.youtube.com/watch?v=ju7ku–S6F4)
This video appreciates #Covid19 #stayhomestaysafe featuring stars from the Indian film industry Amitabh Bachchan, Rajnikanth, Ranbir Kapoor, Priyanka Chopra, Alia Bhatt, Chiranjeevi, Mohanlal, Mammootty, Sonalee Kulkarni, Prosenjit Chatterjee, Shiva Rajkumar & Diljit Dosanjh.
Here SetIndia has caught the attention of viewers and cherished audiences, all while explaining the benefits of #workfromhome the best means to keep fighting this epidemic.
3. Event Videos
- SearchLeeds 2018 Official Event Video
(Link: https://www.youtube.com/watch?v=Y6MlVop80y0)
A good example of an event video from SearchLeeds in which they explain about guest speaker & audience, organization growth, industry insight and this has been the best event so far.
4. Live Videos
- Full Corona Virus coverage from NBC news.
(Link: https://www.youtube.com/watch?v=6UySTErEG-4)
During this global emergency, many citizens across the world are constantly seeking an update, NBC news with 2.63 million subscribers operates their channel with live video and video on demand that attracts emotions and stories that matter with higher engagement rates.
5. Disappearing Videos
- Fast space stories on Social Media
(link: https://www.youtube.com/watch?v=_oy7-GCfxhA)
This video demonstrated by RJ Kaur, with 182K subscribers
on youtube’s use of video format, text and amazing colors on Instagram, Facebook, Snapchat.
6. Educational or How-To Videos
- Science Channel – How its made!
(Link: https://www.youtube.com/watch?v=XtgJjLKxoxk)
Discovery science educational videos are extremely popular amongst the viewer. here is how video explains almonds are shelled and processed for packaging.
7. Demo Videos
- DJI – Meet Spark
(link: https://www.youtube.com/watch?v=74Cm1p3fr0g)
DJI demo videos are all about highlighting the key benefits of drones comparison to other competitors including some of the epic shots.
8. Expert Interviews
- Quad Cubes – Facebook algorithm.
(link: https://www.youtube.com/watch?v=L-d3rWxjS2s)
A fantastic way to deliver real value, to your audience through expert/influencer interviews.
In this video Hudaif K V, a trainer from calicut digital academy shares the importance of identifying the fake news and current updates on Facebook Algorithm
9. Personalized Messages
- Cnet: Cameo
(link: https://www.youtube.com/watch?v=kh6yU9BaP9I)
A personalized video shouts out from celebrities across the world to their potential fan base, smart brands are using video to provide a unique and memorable experience to their consumers.
10. Case Study and Customer Testimonial Videos
- Now We Collide – Toyota Corolla.
(link: https://www.youtube.com/watch?v=brvFG97LFmQ)
A great way to increase social proof and influence your targeted audience, through case studies and testimonial videos continue to go further with a sales funnel.
11. Animated Videos
- Quad Cubes, Manorama Music Songs, Pandara Kalan Mathayi.
(Link: https://www.youtube.com/watch?v=xrHJod6ka3s)
In this example, Quad Cubes Digital uses 3D animation to tell creative ways using 3D modeling, render and character developed by a professional animator for Manorama Music Songs in a perfect format.
12. Augmented Reality (AR) Videos
- Go to Magic, Augmented Reality Zoo.
(link: https://www.youtube.com/watch?v=Xmpe1uYTDgI)
Augmented reality also knows as the mixed reality that allows users to explore, their products utilizing the digital layer, from images and videos as an enhancement in the real-world with magical virtual objects.
13. Virtual Reality (VR) and 360° Videos
- National Geographic, Lion 360°
(Link: https://www.youtube.com/watch?v=sPyAQQklc1s)
Virtual reality and 360° videos computer-generated simulation
that is becoming more and more popular mostly among 3D gamer.
Consumers can experience these VR through devices such as, PlayStation VR, Oculus Rift, Samsung Gear or google cardboard.
About Our Story;
As a creative 3D/2D video provider for businesses, we decided to write an article about how to promote the creative video for your brands to uncover preferences for better viewing and engaging experience.
To give you a bit added context about our animation results, here’s an outline of how we are different:
- Leading-edge Technology
- Reliable partner
- experience with innovative brand
- Full fledge digital team
- Supported with valuable industry insights
For more information about our findings, media requests, please contact: digitalmarketing@quadcubes.com
www.quadcubes.com
