Digital Marketing Agency V/s In-house Digital Marketing Team
In this digital world brands and business groups are investing a huge amount in Digital Marketing and making returns on it. But still brands and entrepreneurs are confused whether they have to build their own digital marketing team or go ahead with other digital marketing agencies.Here we’re going to discuss the facts and truths.
Are International Brands working with Digital Marketing Agencies ?
The answer is Yes, They do.
Literally almost all global brands work with multiple digital marketing agencies for their campaigns.There are brands which pitch ideas and campaign concepts from different agencies and they pay for that.
The first and best thing in hiring a digital marketing agency is that they do have a bunch of creative content creation teams.
Inhouse digital marketing teams might be stuck with the same routine and office protocol.Agency will be like a well experienced circus master where they play roles in the ring. So for brands it’s easy to approach digital marketing agencies and share their requirements.Rest is the agency’s part.They will put their brain into it and come up with mind blowing thoughts to engage their audience and finally drive the result.
These are some of the Digital Marketing agencies and their clients.
Ogilvy – Samsung, Cocola, KFC, IKEA etc..
Benefits of hiring a Digital Marketing Agency
- CREATIVITY & EXPERTISM
Content is king and queen in Digital Marketing, a creative digital marketing team will be having experts in content planning and strategy making.They do have large audience insights and audience psychology.So they can easily predict what will work for a particular audience or Not.
- WORK CULTURE
Digital marketing agencies will have a proper brainstorming in their routine.This will definitely help brands in their long term campaign planning.
While maintaining an inhouse team that will create a considerable HR cost in the organization. A digital marketing department requires Copy Writer , Designer, Video Editor , Digital Marketing Strategist, Executives and Digital Marketing Director ( Team Leader). When you hire an agency you don’t have these burdens in your head and their whole team will be working for you.
- Skills & Talents: Agency will be always entertaining their team with fun based learnings.Team will be updated with the industry updates and timely changes in the market.
- Switch Agency to other
When things are not working as promised and expected, brands can close the commitment with the existing agency and can associate with a better one.
Disadvantages of Hiring Digital Marketing Agency
Agency will be billing with a profit margin after their HR cost and expenses.Not all brands can afford all agencies.It completely depends upon the kind of agency which you are choosing.
In most situations the agency with lesser price and packages cannot deliver the things properly.This will lead to the losing of entrepreneurs money.
- Communication & Company Values
When you are working with an external agency there will always be a series of mistakes and misleadings as a result of improper communication and understandings.Also values of your company might not be the same as the external agency.
- CONTROL & CONFLICT
You cannot control an external agency completely even though they are handling your digital marketing parts. Lack of control and rising conflict will be disadvantages of hiring digital marketing agencies. In certain situations your agency will be working with your competitor also.This will be reflected in the quality and performance of your marketing campaigns
How to solve?
The solution for this , is by utilising the benefits of both, which means utilise a mix of inhouse staff and agency specialists they can make tremendous achievements in your business.