Successful Digital Marketing Strategies for Academy and Educational Institutes
Whatever category of the industry you belong to, digital marketing has become very important to stand out from the crowd. Let’s make a little more specific, what is the need of digital marketing for academy and educational institutes? Now, every country is experiencing a digital revolution where digital marketing is sweeping across various industries sector. Education is one among them. Today, educational degree is no longer location specific. This has lead to the increase in competition among higher education institutes to maximise best of the best educational services. And this result in the seeking of assistance from digital marketing agencies, like us, Quadcubes, to build an effective strategy to communicate with the potential students, parents and industry experts.
HOW ACADEMY BUSINESS DIFFER FROM OTHERS?
Academy business is very much different from other industry of business. For example, if you are trying to sell a product, your buyer persona may get converted in the first look of your product when it is compared the academy business. That is, the target audience take more time and effort is also high. As compared to other business, the target audience is looking for uniqueness in your service. And here the uniqueness is showcased through gaining trust , social proof, academy life and so on.
SUCCESSFUL DIGITAL MARKETING STRATEGY FOR RUNNING AN ACADEMY
Now, let us see what are some of the important strategy that you can make in-order to make your academy a successful one.
- GAINING TRUST FROM YOUR STUDENTS
Your target audience are the students who are interested t do the course which you are offering , so you have to build the trust in their mind. To build the trust, you have to make testimonial of your your students. These testimonial communicate with the target audience, and this will make great change in their mind and help you in making conversion.
2. SOCIAL PROOF
Social proof is an important thing which you have to create about your institute. For example, some institute us eta say, ‘ established since 1993’. And this makes sense. So you can use the history of your institute and even the number of students who pass from there, as a social proof.
3. SHOWCASE YOUR EXPERT TRAINERS
Trainers are the essential part of any institute. If they are not performing well, then nothing will be in your hand. So, whenever you create a creative always try to showcase your own trainers, because that make a huge difference. The academic qualification of these trainers should be also shown to the target audience to confirm the trust that you created.
4. SHOWCASING THE LIFE INSIDE THE ACADEMY
Students are always keen about the life inside the academy, if it is too boring , then they won’t choose your academy. To solve this problem you have to add photographs taken from your academy during the celebration, may be a birthday party or a festival celebrated. The need of convocation is also for the same purpose.
For example, in Calicut Digital Academy , all the images of the celebrations and convocations are used in the creative to attract the target audience.
BEST THINGS TO DO IN DIGITAL MARKETING CAMPAIGNS
- ADD TESTIMONIALS OF PREVIOUS BATCH
Testimonials play a vital role in digital marketing campaigns. Testimonials are the formal statement testifying your academy.
For example, while planning the strategy of Leadger Gate, an accounting institute, we have created testimonials of their students and this ws published among the the target audience. It helped them in getting leads to their next batch.
2. 5 THINGS YOU SHOULD DO IN DESIGNING ACADEMY CREATIVES
i. Attract the attention of the students.
ii. Garner the interest of the students by outlining the purpose of the design.
iii. Convince the students that they want the service and that it will satisfy
iv. Lead the students towards taking a specific and measurable action.
v. And most important point, never use a foreigners image in your creative. use images of your students.
3. RUN LEAD GENERATION CAMPAIGNS
With these creatives that you have made you have to run a campaign, this helps you in finding the potential audience. The campaigns will give you leads and they have to be followed up. The follow-up style in academy campaigns are a little different compared to others. That is, when you do the follow-ups you should behave line an academy consultant. Each and every question should answered well and this should lead the students to visit your academy.
You should take care to fill your batch by batch . There may be some students who are already engaged in your content, but, are not part of any of the batch, those audience have to be re-marketed. For this you have to update all your social media platforms with relevant topics from your industry. By doing this, those audience can be converted and it helps in the nurturing of your audience
Reviews are a good way to know what your students want to say about your academy and they are free of costs.
So, use these reviews. Let the students put the reviews in google, Facebook and all other social media platform, which helps in the increasing of your website traffic and the trust.
Make better and customised strategies for your academy or institute to make you different form the others.