What Makes a Brand Memorable? Core Elements of High-Impact Branding
In today’s digital first world, people are exposed to thousands of ads, logos, and messages every single day. Yet, only […]
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Uncategorized
Brand Identity vs Brand Strategy: Why Successful Brands Need Both
A founder once walked into a meeting at Quadcubes with complete confidence. “We just need a new logo,” he said.
How Indian Top Brands Are Using Video Podcasts to Fuel a Month of Content in One Day
You might have seen many brands and startups in India starting video podcast series recently. Some are new to the
The ‘Hook’ Science – 5 Psychological Triggers to Stop the Scroll in 2 Seconds
Introduction You have exactly two seconds. Not five. Not ten. Just two seconds to make someone stop scrolling and actually
What Actually Works in Video Marketing: Video Types That Boost Conversions in 2026
Video marketing has matured far beyond views, likes, and vanity metrics. In 2026, the real question businesses and creators are
Branding, rebranding
How to Rebrand: Defining the Process and Outlining the Necessary Steps for Success
Rebranding is more than changing a logo or updating colours! It’s a strategic decision that reshapes how people see, feel,
Why Your Product Isn’t Selling: 5 Brand Mistakes B2C Startups Make
You launched your product with excitement. You promoted it online, shared it with friends, and maybe even spent money on
Cheap Logo, Costly Damage: The 3 Branding Mistakes That Hurt Your Business
Your logo is the first handshake of your business, telling people who you are before you speak. A cheap, rushed,
