Converting Instagram Audiences Into Sales / Showroom Visits
Instagram combines the features of a photo sharing site and a social networking site, it has been image-marketer’s favourite social network. Instagram images and visuals establish a brisk and enduring connection with its audience.
How Instagram is getting more popular over Facebook? Instagram requests to a more youthful crowd, and it’s the ideal platform to connect with a more youthful client base. Instagram is a photogenic platform with no hate campaigns, political and religious discussion etc. Also we can achieve organic reach through Instagram while the organic reach of Facebook is literally dead. The best part about Instagram is it outperforms Facebook when it comes to engagement, recent studies proves this fact by comparing the average likes for posts on the two platforms. On a normal day, users share in excess of 95 million photographs and recordings. What’s more, these posts yield an aggregate of about 4.2 billion likes in a solitary day. Instagram, a high visual social network, is all about capturing moments. People don’t open Instagram to find out your company’s business hours than to engage. It makes Instagram so effective for building your brand and gaining popularity.
Around 75% of Instagram users make an action inspired by a post – through activities like visiting a site, performing look, telling a companion or really shopping, 60% find out about items and services and 50% follow brand accounts.
Six Instagram Mantras to get more Sales / Showroom visits
The following ways tell how to convert your Instagram audiences to sales or showroom visits.
1. Call To Actions
Turn your audiences to successful sales/buyers by including relevant call to actions. Even though Instagram is a photogenic platform, you have the option to include call to actions in your post descriptions and thus telling your customers to what to do next.
As an example, simply put “Click the link in bio and Grab yours now !“ In any of your post description and you redirect the audience to preferred platform whose link you have updated in the bio. Even though many third party applications are available for optimising the same, you can do it your own also.
Everyone loves Instagram contests since in seconds they can participate and can grab amazing prizes. Running engaging contests posts can help you to increase the reach and followers of your brand which in turn can result in sales or store visits.
Instagram contests helps you with your sales numbers through engagement, sales and follower counts but managing the same and figuring out winner is little bit of a task. Even though, third party applications are available to sort out the same.
3. Offers and Hashtags
A carefully organised discount offer, promo codes or rewards can be your perfect tool to get your audience buy your product/service for the first time, since making a first purchase is the one of the difficult tasks many sellers were facing. People stick around when they are aware of grabbing exclusive one or two discounts from your feed or story.
Hashtag is an effective way to reach similar and interested audience of your business or niche. In use with right hashtag, any kind of Instagram activity will lead to conversions and high share counts. Unlike twitter you can use any number of hashtags in a post in Instagram.
4. Power of Instagram Story
By making sure your imagery is as exciting as the product or service you sell, you can make movements in your sales volume by Instagram stories. A story that disappears in 24 hours can b used to showcase your new or exclusive product, your discounts or promo codes or even mentions from your customers.
Stories can be used as an effective tool to ask a question to the followers, both descriptive and objective or even to create a poll, by which you can get an opinion about your products or services in short span of time without any further complications like logging in to an external page. The same can be used for comparison of your different products or to choose between two colours easier than in any other social media platform.
5. Showcasing User Experience and Shoutout
A content created by a customer showcasing user experience is marketing gold. It provides you customers directly connecting with your brand and an high level authenticity for your product or services. As an example, a story or post of a customer showcasing a fashion product can be used as good tool to reach the product to similar audience and through any number of sales can be achieved unlike from other social media platforms.
Mentioning your customer in a story/post and getting mentioned by your customer is good tactic in this game. When you’re mentioning your customer there is a high chance of organic magic that can happen. When they re share your content, it means that your content is circulated among the similar audience of your client. Usually, everyone chooses a restaurant where their friends have been before, likewise everyone chooses a product which their friends have used before.There are many ways to implement this tactic. You can use the above mentioned trick along with contests with use of relevant hashtag or you can collaborate with an influencer too.
Another method for a sales boost is shoutout for shoutout. An Instagram shoutout is which someone mentions your brand and asks their followers to check out your profile. Usually it is done by posting a picture of your Instagram profile page or your product and tagging your brand. It’s a co-promotion technique that benefits both parties involved, you can simply reach out to relevant accounts and ask them to give you a shoutout in exchange for a shoutout from you. Always choose a page from within your niche for shoutout, because they will have an audience base that is relevant to you, influencer finding tools like BuzzStream and BuzzSumo will help you in this.
6. Photo Editing Tools
In Instagram we communicate initially through fascinating images and videos which further leads to direct messages, store visits, website traffic or conversions. Pictures and videos are the basic elements in Instagram story telling. Since it is a visual based platform, a photoshoot is an unavoidable in an Instagram based marketing strategy.
You can use some applications like Canva, Inshot, Typorama, Snapseed etc to shoot and edit your images to catchy ones and can also be used to make collage and set your Instagram layout. Typorama can be used to get good titles, Canva consists of good templates whereas Inshot and Snapseed are famous for its special effects other than the basic editing tools.
If you feel your Instagram account lacks sales conversion, you can use the above tips to replan you current marketing strategy. Like some one told, “Anything mixed up with creativity can be sold like a hot cake”, you can use the above methods in a very creative way to convert your Instagram audience to sales/showroom visits.