We live in an age of accelerated technology, and we are going to let to know the well kept-secret. further, while most social sharing that still happening now, from the very first email sent from Switzerland in the year 1971 until the modernization of social communication and revolutionizing the medium of mouth to mouth marketing in this argument era among small and medium businesses across the world. 

We all have seen this unparalleled growth in our capacity, While information and communication technology that has enabled greater access to people, including industries in the form of numerous success stories. 

There could be a debate on how email, to be considered,  

marked the beginning, certainly. it does qualify if we go by the simple definition of mass collaboration, whereas social media happens online in a conversation that is a collective mechanism and platform that offers much more collaborative social media years to witness. 

There are about 3.8 billion individuals using social media today, way more than people, were on the entire planet in the year 1971. 

For us 2020, and 3.8 billion is nearly half the earth population.

The powerful purpose of Internet communication is to let people connect, communicate, and collaborate through every blog that narrates stories, also websites and virtual companies in a place within it. 

Although the modern version in this era, are much more sophisticated than telephone lines and radio signals, that has enabled humanity to communicate at a great distance, where something that humankind had ever experienced before. 

It all started, after the invention of electronic communication, with such an explosion in popularity, from Friendster to Facebook and Linkedin to Tiktok, though platforms like MySpace and Linkedin gained prominence in the early 2000s, website such as Flicker and Photobucket facilitated online photo sharing, Still, this is not an accurate definition of social media, here we can argue that social media were nothing new until a cultural shift with a force to reckon the long-distance communication. 

It was 2004, the introduction of Facebook as a website that would change online social interaction forever, by Mark Zuckerberg, with the help of his friends Andrew McCollum and Eduardo Saverin at a Harvard University campus. 

By 2006, Facebook Inc and Twitter both became accessible to users across the world. and they remained and dominated the social networks on the Internet as the most famous other social media websites like Tumblr, Pinterest. 

By 2010, social media networks gained 0.9 million users across the world, pre-year 2006 beginning of Youtube by former Paypal employee, a channel that allows users to share, upload and watch content online creating a unique way for people to communicate.

• Today on an average, people likely to spend 3H,40M time on mobile, and they share 50% content, whereas 21% from entertainment, 9% from Games and 19% from App 

However, this research varies from country to country. The Philippines being the world’s most ‘social’ people, with the average 04Hrs spend per day on internet usage aged from 16 to 64 and on the other side, internet users in Japan spend an average of only 45 Min per day on social media.

Despite that fact, Facebook still dominates that world with more than 2.8 Billion users online. However, we have also witnessed the dark side of social media scandals like Cambridge Analytica, and the spread of fake news. 

Cambridge Analytica;

• The Big Data company, Produced an algorithm capable of physiologically profiling users from their Facebook to create microtargeted content.  

Reference:  ABC News – YouTube (https://www.youtube.com/watch?v=-B2E1bKa3fs) 

The Facebook–Cambridge Analytica data scandal was a major scandal in early 2018 where Cambridge Analytica harvested the personal data of millions of people’s Facebook profiles without their consent and used it for political advertising. It has been described as a watershed moment in the public understanding of personal data and precipitated a 17% fall in Facebook’s share price and calls for tighter regulation of tech companies’ use of personal data.

Source: WIKIPEDIA

For more please visit wikipedia Click Here

How We Concluded;  

Quad Cubes is committed to developing appropriate techniques & gratifications models to study social media uses for SMEs and humanity. 

It is equally important for us to understand that history of a phenomenon can be manipulated. At first glance, Social Media comes across as novelty.

In an industry context, social media plays a marketing and communications role with brands using it to communicate with its consumers for marketing products, brand awareness, and online reputation management and influence authority in their respective fields. 

Here are some of the crucial social media stats that every marketer should make a note for the year 2020.

Facebook Statistics 2020; 

According to research led by the Dubai School Governance Innovation program, the penetration of social networking and Web 2.0 technologies is rising demographically in the Arab region, the Arab region is a youthful one, where youth between at the ages of 15 and 29 make up around one-third of the population in the region. With the exponential growth of online social network particularly among this middle east demographic, they develop and support making an active citizen, potential entrepreneurs and part of the government and private sector workforce and well being of the country, it is argued that social media network tools have the potential to improve citizen engagement in the region, and to promote social inclusion and equally creating opportunities for employment, entrepreneurship, as well as the development.

1. 89% of marketers use Facebook in their brand marketing efforts.
2. 83% of surveyed consumers use the platform.
3. 66% say they Like or Follow a brand on the platform.
4. By the third quarter of 2019, the platform had attracted 2.5 million monthly active users.
5. Live video is becoming a vital tool for social marketers, and 42% of them have already developed a strategy for Facebook Live.
6. From posting a median of 0.97 posts per day, brands are seeing a median engagement rate of 0.09% on the platform across all industries.
7. Along with its growing user base, the platform also sees an increase in revenue. It generated $17.65 billion in total revenue in the third quarter of 2019.
8. Out of this, a majority came from advertising. This isn’t too surprising considering how Facebook had over 7 million advertisers during Q3 of 2019.
9. Facebook use among U.S. marketers is on a slight increase from 86.3% in 2018 to 86.8% in 2019. This number will likely reach 87.1% in 2020.

Instagram Statistics 2020;

Owned by Facebook.inc, A platform with a database of more than 110 million posts online, According to Later, 81% of businesses see engagement rate as an important metric against campaign success: on an average Instagram post also receives a lot of likes and engagement for high-quality content.  

1. Instagram now has over 1 billion monthly active users–a 42.86% increase from 2017 when it had 700 million. That’s a lot of growth in just two years.
2. Among these users, 90% follow a business on the platform, suggesting that Instagram users are keen on hearing from and about brands.
3. The platform also takes the cake when it comes to engagement. Brands are driving a median engagement of 1.60% across all industries on Instagram.
4. Instagram continues to be the most popular influencer marketing 89% of marketers in a Mediakix survey say that it’s the most important social media platform for influencer marketing.
5. 78% say that Instagram posts are the most effective content format for influencer marketing, while 73% say the same about Instagram Stories.
6. Instagram profiles saw a follower growth rate of 9.4%–16% during the first half of 2019.
7. Considering these factors, it’s not too much of a surprise that the platform is seeing an upward trend in ad revenue–jumping from $23.66 billion in 2018 to $28.52 billion in 2019. According to projections, Instagram will likely net $33.71 billion in ad revenue during 2020.
8. Instagram is also the only platform where there’s a significant increase in usage by U.S marketers. The number jumped from 69.2% in 2018 to 73.2% in 2019, with the possibility of reaching 75.3% in 2020.
9. The video seems to perform much better on the platform, seeing 49% higher interactions than image posts.

Twitter Statistics 2020;

Right after Facebook, Twitter has experienced expansive growth, among celebrities, notable leaders, influencers and this platform are growing mountain of media memes and blog coverage for individuals. 

1. As of Q1 2019, Twitter has about 330 million active users worldwide.
2. 79% of Twitter users like to discover what’s new, making it the top platform for discovery.
3. People are also 26% more likely to view ads on the platform than on any other leading platform.
4. Brands send out a median of 0.86 tweets per day, for which they see a median engagement of 0.048%.
5. Twitter saw a 9% year-on-year increase in revenue for Q3 of 2019 with $824 million.
6. Its domestic (U.S) revenue experienced a higher-than-usual growth of 24%, while its international income grew by 12%.

Pinterest Statistics 2020;

This platform has attained 48.7 unique million users worldwide, 

With such a stupendous growth among social networks makes it interesting also rises to multiple questions about its users and type of content, there are about large scale crawls of 3.3 million user profiles, and 58.8 million pins currently on Pinterest, In specific, this platform offers various attributes of users, pins, boards, pin sources, and user locations, in detail and performed a topical analysis of user-generated textual content.

Here are a few relevant social media statistics if you’re using Pinterest to market your brand:

1. Pinterest has 300 million Global Monthly Active Users (MAUs).
2. These users are highly active on the platform and have saved more than 200 billion Pins in total.
3. 77% of weekly Pinners have discovered a new brand or product on the platform.
4. 98% report trying new things they find on Pinterest.
5. 83% of weekly Pinners have made a purchase based on the content they saw from brands on Pinterest.
6. The platform sees a 30% year-over-year increase in monthly active users.
7. During Q2 of 2019, Pinterest saw a 62% year-over-year increase in revenue, earning $261 million.

LinkedIn Statistics 2020;

A unique of its niche, B2B marketing platform with a 24% growth in Q2, 2020. (Surveyed by Microsoft), continues to grow among entrepreneurs, marketers, employees and global leaders.  

A platform for work or personal use, stats no brainer or no go for brands with hard facts, high-level trajectory, and trends in the industry and currently with 675 million monthly users, and 57% of the user being men, followed by 43% women with 30million companies registered, sponsoring Inmail with 52% open rate with a capability to reach 12% of LinkedIn Ads worldwide. 

Check out these fresh social media stats if you’re going to include LinkedIn in your marketing mix:

1. The platform currently has over 660 million registered users, with 303 million of them being active every month.
2. 90 million of these users are senior-level influencers, and 63 million are in decision-making positions.
3. LinkedIn has proven to be an effective platform for lead generation and customer acquisition. It’s 277% more effective than Facebook in generating leads.
4. 45% of marketers have also gained customers through the platform.
5. 65% of B2B companies have used LinkedIn paid ads to acquire customers.
6. 95% of B2B content marketers use LinkedIn for organic content marketing, making it the top-rated social media platform.
7. It’s also the top-rated paid social media platform, with 76% of B2B content marketers using it.
8. Naturally, the platform is seeing an upward trend in its revenue. While it generated $5.2 billion in revenue in 2018, the number went up to $6.7 billion in 2019.

Advertisements & Campaigns :

Although the majority organization prefers organic growth, that is well defined and strives for, changes in social media algorithms due to dark effect has enforced social networking companies to adapt to a much more challenging mechanism. 

Paid ads have become somewhat of a necessity due to a greater rate of content flow, rather than an option, for industries that require to gain more visibility, and grow. their social marketing efforts have fueled advertising statistics, amounting to an $89 billion spent in 2019 for overall advertisement, with such projections, we are expected to see an annual growth rate of 8.7% and possibly $102 billion by 2020.

Mobile users contributing the majority of social advertising revenue, rising from $13.49 in 2018 to $15.40 in 2019. In 2020, advertisers will likely spend a 09% hike making 16.85 per mobile user.

There’s a significant increase in the adoption of the digital era as compared to previous years and likely marketers are increasing their digital budgets by 25% year-over-year.

Overall, GlobalWebIndex states that search engines are being the primary source of discovery for new brands and products, maybe insignificantly ahead of television adverts. However, millennials users are more likely to turn to social media channels when they’re actively accessing and researching brands and products.

About Our Story;

As a creative marketing and advertisement agency based in Kozhikode, Kerala, we decided to write an article about The more organized, dynamic and direct social ads for SMEs to open choices to corporate and business owners for better rewarding for brands despite the challenges it brings.

Most importantly, We understand brands need to align their business strategy to appeal to an conscious manner to consumer as social and political responsibility to seems like a huge influencing factor in purchase decisions that builds a brand loyalty.

To give you a bit added context about our digital efforts, here’s an outline of how we are different:

• Leading-edge Technology 
• Reliable partner 
• experience with innovative brand 
• Full fledge digital team 
• Supported with valuable industry insights

For more information about our findings, media requests, please contact: digitalmarketing@quadcubes.com

www.quadcubes.com

In this digital world brands and business groups are investing a huge amount  in Digital Marketing and making returns on it. But still brands and entrepreneurs are confused whether they have to build their own digital marketing team or go ahead with other digital marketing agencies.Here we’re going to  discuss the facts and truths.  

 
Are International Brands working with Digital Marketing Agencies ?

The answer is Yes, They do.

Literally almost all global brands work with multiple digital marketing agencies for their campaigns.There are brands which pitch ideas and campaign concepts from different agencies and they pay for that.

The first and best thing in hiring a digital marketing agency is that they do have a bunch of creative content creation teams.

Inhouse digital marketing teams might be stuck with the same routine and office protocol.Agency will be like a well experienced circus master where they play roles  in the ring. So for brands it’s easy to approach digital marketing agencies and share their requirements.Rest is the agency’s part.They will put their brain into it and come up with mind blowing thoughts to engage their audience and finally drive the result.

These are some of the Digital Marketing agencies and their clients.

Ogilvy – Samsung, Cocola, KFC, IKEA etc..

Benefits of hiring a Digital Marketing Agency

1. CREATIVITY & EXPERTISM

Content is king and queen in Digital Marketing, a creative digital marketing team will be having experts in content planning and strategy making.They do have large audience insights and audience psychology.So they can easily predict what will work for a particular audience or Not.

1. WORK CULTURE

Digital marketing agencies will have a proper brainstorming in their routine.This will definitely help brands in their long term campaign planning.

1.  COST: 

While maintaining an inhouse team that will create a considerable HR cost in the organization. A digital marketing department requires Copy Writer , Designer, Video Editor , Digital Marketing Strategist, Executives and Digital Marketing Director ( Team Leader). When you hire an agency you don’t have these burdens in your head and their whole team will be working for you.

1. Skills & Talents: Agency will be always entertaining their team with fun based learnings.Team will be  updated with the industry updates and timely changes in the market.

1. Switch Agency to other

When things are not working as promised and expected, brands can  close the commitment with the existing agency and can associate with a better one.

Disadvantages of Hiring Digital Marketing Agency

1. COST

Agency will be billing with a profit margin after their HR cost and expenses.Not all brands can afford all agencies.It completely depends upon the kind of agency which you are choosing.

In most situations the agency with lesser price and packages cannot deliver the things properly.This will lead to the losing of entrepreneurs money.

1. Communication & Company Values

When you are working with an external agency there will always be a series of mistakes and misleadings  as a result of improper communication and understandings.Also values of your company might not be the same as the external agency.

1. CONTROL & CONFLICT

You cannot control an external agency completely even though they are handling your digital marketing parts. Lack of control and rising conflict will be disadvantages  of hiring digital marketing agencies. In certain situations your agency will be working with your competitor also.This will be reflected in the quality and performance of your marketing campaigns

How to solve?

The solution for this , is by utilising the benefits of both, which means utilise a mix of inhouse staff and agency specialists they can make tremendous achievements in your business.

Digital transformation has allowed the world to connect, share and influence information with anyone. round the globe, at any time. 

This power structure has shifted SME businesses and brands to react to consumer needs and wants instantly, by exploring digital behavior. as a result, today’s corporate offers more options and more control in favor of the consumer.

The Internet has brought significant change in the link between various points of sales, use of electronic media, at many geographical places and this has inspired corporates, to adopt smarter technologies to remotely track and optimize, the effectiveness of advertisement capabilities through consumer behavior intelligence.

As technology progresses, a shift in consumer application that has become increasingly competitive. in terms of countless consumer-preferred activities and behavior shifts, overtaking from traditional methods to innovative solutions.

Despite integration that can be seen from retail to payment industry like Amazon, Alibaba, Google Pay. researchers still predict there is still scope for the scalable increase in global reach by the end of 2023 covering over 1.85 billion, penetrating 19% sales in smartphones compared to 2018 among grown-ups in developed countries.

However, in a modern digital environment, has evolved various industries such as banking, telecommunication, and eCommerce begin to incorporate AI interface, fleets of networks and predictive algorithms; to automate combined techniques for a more, personal understanding of consumer and ability to deliver a better influence. 

The higher amount of consumer touchpoints in the digital era means, a large number of consumer behavior readily available. and they are obtained through intelligence tools, sales, loyalty cards, online shopping also user-generated content such as reviews, social media campaigns and peer to peer recommendation. 

These data flow are set by three characteristics; 

• Volume, Velocity, Verity. 

Learning where to begin with, at the start would be challenging for most organizations. the best point to the source are insights in their internal, structure and unstructured data. and this helps businesses to analyze and present data to themselves through easy to use applications such as Google Analytics, SEMrush, Tableau. Moreover as a result, to build capacity, data analytics can be used to reveal, enrich and model behavioral economics.

Our Conclusion; 

Although, small and medium businesses, therefore knowns as unknowns in particular when it comes to buying behavior.

Our research explains that individuals not only normative or conservative but also neglectful and impulse zones during buying behavior psychology and media trends. and here are some of the audience penetrating the internet among adults. 

Streaming Platform;

– Online viewing still dominates the TV landscape. 

• 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
• 6 out of 10 people would rather watch online videos than television. (Google)
• Mobile video consumption rises by 100% every year. (Insivia)
• By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
• 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
• A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)
• YouTube is the second most popular website after Google. (Alexa)
• Users view more than 1 billion hours of video each day on YouTube. (YouTube)
• 59% of executives say they would rather watch a video than reading text. (Wordstream)
• 75% of all video plays are on mobile devices. (eMarketer)
• Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
• 72% of customers would rather learn about a product or service by way of video. (HubSpot)
• People are 1.5 times more likely to watch video on their mobile phones. (Facebook)
• 92% of users watching video on mobile will share it with others. (Wordstream)
• By 2020 there will be close to 1 million minutes of video crossing the internet per second. (Cisco)

Next-Gen 5G;

The most anticipated 5G internet technology.

Thanks to the rapid growth of smartphones and robust LTE advancement, 3G was launched as a concept of mobile broadband. 

since then, the rise of popularity and innovative solutions has resulted in an explosion everywhere, challenging industries to address more spectrum by 3G, 4G, and Wi-Fi. 

Smart Audio;

The audio channels go mainstream. 

The adoption of smart speakers or voice assistants, like Alexa, Siri, Cortana, and Google Assistant has raised popularity, with expectations among the household, and this technology has undoubtedly been their novelty and apparent flexibility on the consumption of information.

Contents, E-commerce and Payments;

The new version of the Shopping Vertising. 

Within a short span in recent years, there has been a sign of economic activities in the digital space, and it is estimated to rise the electronic commerce market to USD 200 billion in 2026.

• There were 1.8 billion Global Digital buyers from 2014 to 2018 according to Statista
• Men are likely to shop 68% more online than Women. KPMG
• Generation X Shop More Online Than Baby Boomers and Millennials.
• In 2019, E-Commerce Sales Accounted for 14.1 Percent of All Retail Sales Worldwide. 
• There Are More Than 286 Million Active PayPal Accounts in The World.
• As of Q1 2019, 2.72 Percent of E-Commerce Website Visits Converted into Purchases. 
• In Q1 2019, Smartphones Accounted for 65 Percent of Retail Site Visits Worldwide. 
• Sixty-Five Percent of Consumers Look Up Price Comparisons on Mobile While in a Physical Store. 
• The Number One Reason People Shop Online is Because They Can Shop 24/7.
• Thirty Percent of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously.
• Fifty-Nine Percent of 16-36 Year-Olds Head to Amazon Before Any Other E-Commerce Website. Inviqa
• Fifty-Three Percent of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs.Baymard Institute
• Abandoned Cart Emails Have an Average Open Rate of 45 Percent. Moosend
• Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2 Percent. 
• Exit-Intent Campaigns Convert Between 2-4 Percent of Abandoning Visitors.
• Thirty Percent of Online Consumers Have Posted Product Feedback Online.
• Eighty-One Percent of Consumers Trust the Advice of Family and Friends Over Businesses HubSpot
• Eighty Percent of Respondents Said They Had Stopped Doing Business with a Company Because of Poor Customer Experience HubSpot
• Fifty-One Percent of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company.

Online Game and Playstations;

Esports goes mainstream

Esports is a competitive video gaming company in which multiplayer video games are played online, preferably by professional gamers, most-watched spectator sports in the world similar to traditional esports or even Nascar, where talents are hired and paid as a tournament cash prize.

By 2022, it is expected that market size to raise 2.96 billion dollars, many of which are in the form of sponsorships, prize pools, merchandise, betting, overall event revenues, and tournament fees and admission, as well as the advertisement. 

Retail and Fashion

The search for authentic impact in a post-digital world

Reimaging the shopping experience, from the traditional business to today’s Phygital connecting world has rapidly shaken and intertwined both B2B as well B2C experience especially Retail in the post-digital world.

Segmentation of Consumer Analysis; 

A) Traditional Retailers 

Adopt mass, demography based segmentation

B) Store of the future  

Use data Analytics for micro-segmentation 

1. To Provide personalized offerings 
2. To Targeted communication

C) Illustrative Examples – Segmentation

Advanced AI-based analytics to create customer microsegments

65% Of consumers are more likely to buy from a retailer if they are recognized, remembered and receive relevant recommendations. (source: Accenture)

Marketing and Measure!

Influencer marketing must measure what matters

Influencer marketing is big, as a result, any good marketing effort is to identify, engage and nourish the most qualified leads or it should be the highest consumer acquisition rate. if well planned strategically it’s effective and every dollar invested at millions of potential influencers that brands can choose from.

Branding in 2020

Right to attention, target audience.

The greater ROI and revenue are always driven by the increasing use of programmatic advertisements. Today, buyers and sellers on average use programmatic ads for only 17 percent of their overall inventory. by 2021, this will be more than double.

Data Management Platform (DMP) or Demand-Side Platform (DSP)/Supply-Side Platform (SSP) are key systems and tools that work along with data sources, that produce actionable consumer preferences and behavior insights which are used to segment audiences. 

Campaign 2020: Crowding 

What will the Presidential election mean for brand advertisers?

Political advertising will create crowding and clutter in 2020, especially in the U.S. media landscape. Brand advertisers will need to rethink their strategy during campaign season. Source: Millwardbrown 

Impact on Modern Cooking

Changing in the food recipe.

The food and hospitality industry has always been defined by advances that retain pace with and are often ahead of customer needs and the over-arching needs of a dynamic world. 

“We need to constantly get better at what we do, and we need to be constantly searching for ways to make our clients happier and more fulfilled”

• Charlie Palmer 

’79 Chef, Restaurateur, and Founder. 

The Charlie Palmer Group   Source: The culinary institute of America 

The Data king

Doing the right thing with data analytics.

Data analytics has lead to transform and differentiated the unbiased approach, toward consumer behavior. and this has leveraged deep industry secrets and proven experiments, Organization such as Google, Facebook Analytica, Microsoft, Hadoop, and AWS Cloud often practice extensive access of data to uncover statistical and qualitative and quantitative analysis, that supports explanatory and predictive remodeling of the consumer journey, revolutionizing health care research, exposing frauds, and improving key business metric and objectives.  

What business problem can data solve?

Use – obtaining to accelerate innovation and competitive edge. 

Access – Use of tools that can help gauge and enhance enterprise-wide performance.

Identify – penetrations of data that can drive higher value from SMEs and markets swifts. 

Leverage –  gathered to manage risk, improve compliance, and drive business results.

In house Advertisement 

New trends towards media in-housing

According to a survey conducted by ANA,2018. Marketer’s from reputed brands had acknowledged, that use in-house agencies are now evolving, then and traditional agencies. 

• Cost Efficiency and Speed
• Data transparency and privacy

In 2018, 78% of organizations in the United States have dramatically moved in-house agency than a traditional agency.

For the rest of 22% of respondents whose business currently does not have an in-house agency, out of which 8% are still considering opening one, and finally last 2% used to have an in-house agency but have since discontinued, and few other have never had one or never considered establishing one. 

“Verizon’s in-house agency was launched in February 2017. We created it to be a really strong creative arm internally to help connect the dots when we think about our brand narrative and brand experience. Having a consistent voice, look, and feel is crucial to the customer experience across all of our touchpoints — mobile, digital, retail, etc.” 

Andrew McKechnie 

Chief Creative Officer 

Verizon

About Our Story;

As a creative marketing and advertisement agency based in Kozhikode, Kerala, we decided to write an article about how to promote the creative video for your brands to uncover preferences for better viewing and engaging experience.

Our focus has been on breaking down and channelizing the most suitable transformation, for our clients by addressing the importance of consumer behavior influence on shopping trends, retailers, and manufacturers in relation to consumers, enterprises and beyond.

To give you a bit added context about our digital efforts, here’s an outline of how we are different:

• Leading-edge Technology 
• Reliable partner 
• experience with innovative brand 
• Full fledge digital team 
• Supported with valuable industry insights

For more information about our findings, media requests, please contact: digitalmarketing@quadcubes.com

www.quadcubes.com

There are enough article’s on the internet speaking about video marketing already? and we have also witnessed a tremendous transformation within digital marketing from desktop to mobile.

Likely said by Neil Patel, we don’t want to wait a year to generate traffic in sales through SEO just to see results online.

Moreover, researchers have also revealed that around 69% of all users on internet traffic spend at least once in a week, viewing the online video alone on youtube, although most of them are amateurish, some are too technical, and few others are outdated.

As of 2020, Youtube is still considered as the second largest search engine after google and in which 20 million people are from the UK alone and these numbers are actively growing, even this rapid growth have pushed Corporates, SMEs business and ad agency to boost investment in video advertising by 114% – an 85% increase since 2017 according to Forbes. 

(image) – Video Marketing 1

These studies also indicated that mobile video ad spend will reach $8.6 billion back in 2018. In addition to this, marketers surveyed there would be a 76% increase in brand promotion on social media channels such as youtube, Facebook, LinkedIn in a form of creative and 3D animation videos, aiming to catch up with a global audience.

Ever since then, a need of creative advertisement is undergoing more and more drift change in video ad content, marketing and advertisement agencies like Quad Cubes Digital have developed 3D/2D video content strategies that resonate 21st century, via producing relationship directly with customers through great storytelling and connecting with them in real-time with your brand.

making a hub for a community of consumers on social media channels.

In short, companies lack making video marketing an integral part of their marketing strategy, or risk of being left behind and this does make sense – as Facebook’s engineering director Srinivas Narayanan said, “If a picture is worth a thousand words, a video is a library.”

(image) – Video Marketing 2

So Let’s try to dig a little deeper before the conclusion?

In this video marketing article, we’ll explore some of the powerful video marketing also the types of ads that you may implement to promote your brands.

1. Brand Videos

• Nike: Find Your Greatness 

(link: https://www.youtube.com/watch?v=_mdgTR5ZyDs)

Starring Cristiano Ronaldo vs Rafa Nadal. showcasing the brand’s personality while demonstrating the latest innovation and durability of Nike shoe during the sport in process.

2. Explainer Videos

• #Family, A made at a home short film 

(link: https://www.youtube.com/watch?v=ju7ku–S6F4)

This video appreciates #Covid19 #stayhomestaysafe featuring stars from the Indian film industry Amitabh Bachchan, Rajnikanth, Ranbir Kapoor, Priyanka Chopra, Alia Bhatt, Chiranjeevi, Mohanlal, Mammootty, Sonalee Kulkarni, Prosenjit Chatterjee, Shiva Rajkumar & Diljit Dosanjh.

Here SetIndia has caught the attention of viewers and cherished audiences, all while explaining the benefits of #workfromhome the best means to keep fighting this epidemic.

3. Event Videos

• SearchLeeds 2018 Official Event Video

(Link: https://www.youtube.com/watch?v=Y6MlVop80y0) 

A good example of an event video from SearchLeeds in which they explain about guest speaker & audience, organization growth, industry insight and this has been the best event so far.

4. Live Videos

• Full Corona Virus coverage from NBC news. 

(Link: https://www.youtube.com/watch?v=6UySTErEG-4)

During this global emergency, many citizens across the world are constantly seeking an update, NBC news with 2.63 million subscribers operates their channel with live video and video on demand that attracts emotions and stories that matter with higher engagement rates. 

5. Disappearing Videos

• Fast space stories on Social Media  

(link: https://www.youtube.com/watch?v=_oy7-GCfxhA)

This video demonstrated by RJ Kaur, with 182K subscribers

on youtube’s use of video format, text and amazing colors on Instagram, Facebook, Snapchat. 

6. Educational or How-To Videos

• Science Channel – How its made!

(Link: https://www.youtube.com/watch?v=XtgJjLKxoxk)

Discovery science educational videos are extremely popular amongst the viewer. here is how video explains almonds are shelled and processed for packaging.

7. Demo Videos

• DJI – Meet Spark

(link: https://www.youtube.com/watch?v=74Cm1p3fr0g)

DJI demo videos are all about highlighting the key benefits of drones comparison to other competitors including some of the epic shots. 

8. Expert Interviews

• Quad Cubes – Facebook algorithm.

(link: https://www.youtube.com/watch?v=L-d3rWxjS2s)

A fantastic way to deliver real value, to your audience through expert/influencer interviews.

In this video Hudaif K V, a trainer from calicut digital academy shares the importance of identifying the fake news and current updates on Facebook Algorithm

9. Personalized Messages

• Cnet: Cameo

(link: https://www.youtube.com/watch?v=kh6yU9BaP9I)

A personalized video shouts out from celebrities across the world to their potential fan base, smart brands are using video to provide a unique and memorable experience to their consumers.

10. Case Study and Customer Testimonial Videos

• Now We Collide – Toyota Corolla.

(link: https://www.youtube.com/watch?v=brvFG97LFmQ)

A great way to increase social proof and influence your targeted audience, through case studies and testimonial videos continue to go further with a sales funnel.

11. Animated Videos

• Quad Cubes, Manorama Music Songs, Pandara Kalan Mathayi.

(Link: https://www.youtube.com/watch?v=xrHJod6ka3s)

In this example, Quad Cubes Digital uses 3D animation to tell creative ways using 3D modeling, render and character developed by a professional animator for Manorama Music Songs in a perfect format.  

12. Augmented Reality (AR) Videos

• Go to Magic, Augmented Reality Zoo.

 (link: https://www.youtube.com/watch?v=Xmpe1uYTDgI)

Augmented reality also knows as the mixed reality that allows users to explore, their products utilizing the digital layer, from images and videos as an enhancement in the real-world with magical virtual objects.

13. Virtual Reality (VR) and 360° Videos

• National Geographic, Lion 360°

(Link: https://www.youtube.com/watch?v=sPyAQQklc1s)

Virtual reality and 360° videos computer-generated simulation  

that is becoming more and more popular mostly among 3D gamer.

Consumers can experience these VR through devices such as, PlayStation VR, Oculus Rift, Samsung Gear or google cardboard.

About Our Story;

As a creative 3D/2D video provider for businesses, we decided to write an article about how to promote the creative video for your brands to uncover preferences for better viewing and engaging experience.

To give you a bit added context about our animation results, here’s an outline of how we are different:

• Leading-edge Technology 
• Reliable partner 
• experience with innovative brand 
• Full fledge digital team 
• Supported with valuable industry insights

For more information about our findings, media requests, please contact: digitalmarketing@quadcubes.com

www.quadcubes.com

Instagram combines the features of a photo sharing site and a social networking site, it has been image-marketer’s favourite social network. Instagram images and visuals establish a brisk and enduring connection with its audience. 

How Instagram is getting more popular over Facebook? Instagram requests to a more youthful crowd, and it’s the ideal platform to connect with a more youthful client base. Instagram is a photogenic platform with no hate campaigns, political and religious discussion etc. Also we can achieve organic reach through Instagram while the organic reach of Facebook is literally dead. The best part about Instagram is it outperforms Facebook when it comes to engagement, recent studies proves this fact by comparing the average likes for posts on the two platforms. On a normal day, users share in excess of 95 million photographs and recordings. What’s more, these posts yield an aggregate of about 4.2 billion likes in a solitary day. Instagram, a high visual social network, is all about capturing moments. People don’t open Instagram to find out your company’s business hours than to engage. It makes Instagram so effective for building your brand and gaining popularity. 

Around 75% of Instagram users make an action inspired by a post – through activities like visiting a site, performing look, telling a companion or really shopping, 60% find out about items and services and 50% follow brand accounts.

Six Instagram Mantras to get more Sales / Showroom visits

The following ways tell how to convert your Instagram audiences to sales or showroom visits.

1. Call To Actions

Turn your audiences to successful sales/buyers by including relevant call to actions. Even though Instagram is a photogenic platform, you have the option to include call to actions in your post descriptions and thus telling your customers to what to do next. 

As an example, simply put “Click the link in bio and Grab yours now !“ In any of your post description and you redirect the audience to preferred platform whose link you have updated in the bio. Even though many third party applications are available for optimising the same, you can do it your own also.

2. Contests

Everyone loves Instagram contests since in seconds they can participate and can grab amazing prizes. Running engaging contests posts can help you to increase the reach and followers of your brand which in turn can result in sales or store visits.

Instagram contests helps you with your sales numbers through engagement, sales and follower counts but managing the same and figuring out winner is little bit of a task. Even though, third party applications are available to sort out the same.

3. Offers and Hashtags

A carefully organised discount offer, promo codes or rewards can be your perfect tool to get your audience buy your product/service for the first time, since making a first purchase is the one of the difficult tasks many sellers were facing. People stick around when they are aware of grabbing exclusive one or two discounts from your feed or story. 

Hashtag is an effective way to reach similar and interested audience of your business or niche. In use with right hashtag, any kind of Instagram activity will lead to conversions and high share counts. Unlike twitter you can use any number of hashtags in a post in Instagram.

4. Power of Instagram Story

By making sure your imagery is as exciting as the product or service you sell, you can make movements in your sales volume by Instagram stories. A story that disappears in 24 hours can b used to showcase your new or exclusive product, your discounts or promo codes or even mentions from your customers.

Stories can be used as an effective tool to ask a question to the followers, both descriptive and objective or even to create a poll, by which you can get an opinion about your products or services in short span of time without any further complications like logging in to an external page. The same can be used for comparison of your different products or to choose between two colours easier than in any other social media platform.

5. Showcasing User Experience and Shoutout 

A content created by a customer showcasing user experience is marketing gold. It provides you customers directly connecting with your brand and an high level authenticity for your product or services. As an example, a story or post of a customer showcasing a fashion product can be used as good tool to reach the product to similar audience and through any number of sales can be achieved unlike from other social media platforms.

Mentioning your customer in a story/post and getting mentioned by your customer is good tactic in this game. When you’re mentioning your customer there is a high chance of organic magic that can happen. When they re share your content, it means that your content is circulated among the similar audience of your client. Usually, everyone chooses a restaurant where their friends have been before, likewise everyone chooses a product which their friends have used before.There are many ways to implement this tactic. You can use the above mentioned trick along with contests with use of relevant hashtag or you can collaborate with an influencer too. 

Another method for a sales boost is shoutout for shoutout. An Instagram shoutout is which someone mentions your brand and asks their followers to check out your profile. Usually it is done by posting a picture of your Instagram profile page or your product and tagging your brand. It’s a co-promotion technique that benefits both parties involved, you can simply reach out to relevant accounts and ask them to give you a shoutout in exchange for a shoutout from you. Always choose a page from within your niche for shoutout, because they will have an audience base that is relevant to you, influencer finding tools like BuzzStream and BuzzSumo will help you in this.

6. Photo Editing Tools

In Instagram we communicate initially through fascinating images and videos which further leads to direct messages, store visits, website traffic or conversions. Pictures and videos are the basic elements in Instagram story telling. Since it is a visual based platform, a photoshoot is an unavoidable in an Instagram based marketing strategy.

You can use some applications like Canva, Inshot, Typorama, Snapseed etc to shoot and edit your images to catchy ones and can also be used to make collage and set your Instagram layout. Typorama can be used to get good titles, Canva consists of good templates whereas Inshot and Snapseed are famous for its special effects other than the basic editing tools.

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If you feel your Instagram account lacks sales conversion, you can use the above tips to replan you current marketing strategy. Like some one told, “Anything mixed up with creativity can be sold like a hot cake”, you can use the above methods in a very creative way to convert your Instagram audience to sales/showroom visits.

Whatever category of the industry you belong to, digital marketing has become very important to stand out from the crowd. Let’s make a little more specific, what is the need of digital marketing for academy and educational institutes? Now, every country is experiencing a digital revolution where digital marketing is sweeping across various industries sector. Education is one among them. Today, educational degree is no longer location specific. This has lead to the increase in competition among higher education institutes to maximise best of the best educational services. And this result in the seeking of assistance from digital marketing agencies, like us, Quadcubes, to build an effective strategy to communicate with the potential students, parents and industry experts. 

HOW ACADEMY BUSINESS DIFFER FROM OTHERS?

Academy business is very much different from other industry of business. For example, if you are trying to sell a product, your buyer persona may get converted in the first look of your product when it is compared the academy business. That is, the target audience take more time and effort is also high. As compared to other business, the target audience is looking for uniqueness in your service. And here the uniqueness is showcased through gaining trust , social proof, academy life and so on. 

SUCCESSFUL DIGITAL MARKETING STRATEGY FOR RUNNING AN ACADEMY

Now, let us see what are some of the important strategy that you can make in-order to make your academy a successful one. 

1. GAINING TRUST FROM YOUR STUDENTS

  Your target audience are the students who are interested t do the course which you are offering , so you have to build the trust in their mind. To build the trust, you have to make testimonial of your your students. These testimonial communicate with the target audience, and this will make great change in their mind and help you in making conversion. 

2. SOCIAL PROOF

Social proof is an important thing which you have to create about your institute. For example, some institute us eta say, ‘ established since 1993’. And this makes sense. So you can use the history of your institute and even the number of students who pass from there, as a social proof. 

3. SHOWCASE YOUR EXPERT TRAINERS

Trainers are the essential part of any institute. If they are not performing well, then nothing will be in your hand. So, whenever you create a creative always try to showcase your own trainers, because that make a huge difference. The academic qualification of these trainers should be also shown to the target audience to confirm the trust that you created. 

4. SHOWCASING THE LIFE INSIDE THE ACADEMY

Students are always keen about the life inside the academy, if it is too boring , then they won’t choose your academy. To solve this problem you have to add photographs taken from your academy during the celebration, may be a birthday party or a festival celebrated. The need of convocation is also for the same purpose. 

For example, in Calicut Digital Academy , all the images of the celebrations and convocations are used in the creative to attract the target audience. 

BEST THINGS TO DO IN DIGITAL MARKETING CAMPAIGNS

1. ADD TESTIMONIALS OF PREVIOUS BATCH 

Testimonials play a vital role in digital marketing campaigns. Testimonials are the formal statement testifying your academy. 

For example, while planning the strategy of Leadger Gate, an accounting institute, we have created testimonials of their students and this ws published among the the target audience. It helped them in getting leads to their next batch. 

2. 5 THINGS YOU SHOULD DO IN DESIGNING ACADEMY CREATIVES

i. Attract the attention of the students. 

ii. Garner the interest of the students by outlining the purpose of the design. 

iii. Convince the students that they want the service and that it will satisfy 

their requirements.

iv. Lead the students towards taking a specific and measurable action.

v. And most important point, never use a foreigners image in your creative. use images of your students.

3. RUN LEAD GENERATION CAMPAIGNS

With these creatives that you have made you have to run a campaign, this helps you in finding the potential audience. The campaigns will give you leads and they have to be followed up. The follow-up style in academy campaigns are a little different compared to others. That is, when you do the follow-ups you should behave line an academy consultant. Each and every question should answered well and this should lead the students to visit your academy. 

4. Re-Marketing 

You should take care to fill your batch by batch . There may be some students who are already engaged in your content, but, are not part of any of the batch, those audience have to be re-marketed. For this you have  to update all your social media platforms with relevant topics from your industry. By doing this, those audience can be converted and it helps in the nurturing of your audience 

5. Reviews 

Reviews are a good way to know what your students want to say about your academy and they are free of costs. 

So, use these reviews. Let the students put the reviews in google, Facebook and all other social media platform, which helps in the increasing of your website traffic and the trust. 

Make better and customised strategies for your academy or institute to make you different form the others.

To visualize digital transformation is not a simple task.  A group of young entrepreneurs is stepping forward to showcase their digital talent to the world. Digital marketing is the need of the hour and many are trying to make a career or business out of it. 

In India, there are more than 500 million internet users and as JIO’s free internet or cost affiant data penetrated rural India’s attention. Spreading the Digital Literacy and making the people aware of data privacy and security is very important. 

When it comes to marketing, going digital has had massive consequences.  Now properties of digital media such as more accurate metrics, combined with interactivity, have created whole new marketing opportunities.     

K V Hudaif, Meghna Basant, Nidasha Riyaz, Dhanoop T  and Shaneesh Kumar formed a Calicut based company named “QUADCUBES DIGITAL”. Their aim is to provide a digital literacy campaign in rural areas, they focus on digital transformation programs to help entrepreneurs. Our country lacks proper social media awareness, team QUADCUBES assures awareness for the needy. They also provide Google and academy certified trainers to train. 

As a stepping stone to this transformation K V Hudaif, digital marketing strategist, launched his personal website on April 8, 2019.  Mr Muhammed Madani K, chairman, and MD of ABC group inaugurated the program by launching the website. Other dignitaries witnessed the program were Mahamood Allamkulam( chairman, Taliparamba Municipality), Shajuddheen, K Muhammed Basheer (councillor Taliparamba Municipality), C Siraj, Riyas KS (merchant association president) Siddik and any others.